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16.181 billion yuan! He Li has continuously been listed in "China's Top 500 Most Valuable Brands"!
Published time：
2024-07-23
Author：
Joint effort
Source：
Abstract
Recently, the 21st World Brand Conference, hosted by the World Brand Lab,
was held in Beijing.
Heli, with a brand value of 16.181 billion RMB,
once again appeared on the 2024 list of "Top 500 Most Valuable Brands in China"!
The World Brand Lab, as the authoritative evaluation institution for this list, brings together expert advisors from world-class universities such as Harvard University, Yale University, Oxford University, and Cambridge University, providing important support and guidance for global brand development. The "Top 500 Most Valuable Brands in China" is one of the most authoritative and influential awards in the field of Chinese brand research, known as the "Oscar" of Chinese brands. This year's ranking includes brands from 24 related industries, including food and beverages, light industry, building materials, media, textiles and apparel, pharmaceuticals, and machinery.
In this annual report, based on financial data, brand strength, and consumer behavior analysis, and evaluated across multiple dimensions such as product services, innovation capabilities, ESG performance, and advertising investment, Heli stood out through rigorous screening and strict audits. With a brand value of 16.181 billion RMB, it was listed alongside well-known companies such as Huawei and Tencent. Its brand value increased by 1.825 billion RMB compared to last year, an increase of 12.7%, making it the only industrial vehicle company on the list!
In recent years, Heli has actively promoted digital transformation, taking innovation as its core driving force, adapting to the industry's development trend of "electrification, decarbonization, intelligence, and networking." It has increased investment in key core technologies and system integration capabilities, accelerated the cultivation and development of new productive forces, and fully promoted the construction of an ESG strategic management and practice system with Heli's characteristics. It implements the concept of high-quality and sustainable development through a series of measures such as improving organizational management structure, building a green and low-carbon supply chain, industrial chain, and value chain, and supporting public welfare undertakings. It has put into practice environmental protection, social responsibility, and corporate governance, leading the industry towards healthy, green, and sustainable development.
Brand is an important symbol of high-quality development. On the journey towards becoming a world-class enterprise, Heli has given its brand the new connotation of "Making the World More Heli." Brand rejuvenation empowers innovation, actively exploring new digital marketing paths, building a media matrix that connects domestic and overseas markets, and advancing domestic and international markets simultaneously. This marks a strategic upgrade from a leading Chinese brand to a world-class brand, and it continuously strengthens its brand image and influence through its "1+N+X" international operation system.
As a typical representative of the domestic industrial vehicle industry, Heli's inclusion in this list for two consecutive years is not only an affirmation of its commitment to technological innovation and its contributions to industry development, but also an expectation for Heli's future development. It showcases the strong resilience and development strength of the industry leader, while also reflecting the long-term trust and support of users for the Heli brand. In the future, Heli will continue to uphold the development vision of "World's Top Five, Centennial Heli, a world-class industrial vehicle and intelligent logistics system integrator." It will further focus on its main responsibilities and businesses, improve its innovation capabilities and value creation capabilities, deepen its digital transformation, and take this honor as motivation to continuously create higher-quality products and services, contributing to the high-quality development of the industry and accelerating its progress towards becoming a world-class brand!
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