Editor's Note: With spirits as bright as torches, illuminating the path of progress; with beliefs as firm as rocks, solidifying the foundation of a strong enterprise. General Secretary Xi Jinping pointed out: "Culture is the soul of a country and a nation. A thriving culture leads to a thriving nation, and a strong culture leads to a strong nation." "Cultural confidence is the most fundamental, profound, and enduring force in the development of a country and a nation." For 66 years, Heli has moved forward in step with the development of the times; along the way, the Heli spirit has resonated with the national spirit. Generation after generation of Heli people have integrated the belief of "one group of people, a lifetime, doing one thing well" into their blood and actions, creating a "legend" in the industry of Anhui and even China, and writing a magnificent epic of progress. To carry forward and develop the Heli spirit in the new era, explore the rich connotations of the Heli spirit, and gather the spirit of hard work and entrepreneurship, the "Heli Online" platform is launching a series of integrated media reports on "Heli Spirit Roundtable Discussion," further promoting the internalization and externalization of the Heli spirit, focusing on national strategies, focusing on the main business, continuously cultivating, continuously opening up new areas of development, and striving to become a world-class enterprise on the road to building a major source of original forklift technology and a benchmark enterprise for intelligent green manufacturing and digital transformation.

Xin Xuesuo: Winner of the Group's "Gold Medal Employee" title, Vice Chairman of Shanghai Heli Forklift Co., Ltd.

（ Xin Xuesuo said: The Heli spirit is unity, collaboration, and striving for excellence )

I have been working at Heli for 35 years, always leading the Shanghai Heli marketing team to the forefront of the market. In the past, we had an old saying, "Do the right thing first, then do the thing right." In fact, I think sales are closer to this saying. As the leader of the marketing team, we shoulder the important mission of ensuring "the number one market share." For many years, we have been working hard to expand brand influence, rapidly achieve scale expansion and acceleration, and improve corporate culture and talent cultivation. I have always told my team, "There is nothing that cannot be done, only people who cannot do it." Our future dream is simple: to work on such a good platform with a group of like-minded people, to work together, to strive for excellence, to truly do something practical for Heli's development, and to fight for the revitalization of national brands for life!

Zhao Yongjiu: General Manager of Shanghai Heli Forklift Co., Ltd.

（ Zhao Yongjiu said: The Heli spirit is adhering to the original aspiration, shouldering heavy responsibilities, and unwavering commitment )

28 years ago, I entered Anhui Heli with endless yearning for a better life, becoming an ordinary member of a machining workshop. Since then, I have taken root in Heli, unwavering in my commitment. After more than three years of tempering and honing at the grassroots level, in 2000, I came to Shanghai Heli and devoted myself to marketing. In that year, I focused on the after-sales market business, and with my perseverance and carefully planned strategies, I achieved considerable results. In 2012, I was appointed as Assistant General Manager, focusing my work on parts management. In this position, I fully utilized my organizational and coordination abilities to improve the efficiency and quality of parts management. In 2013, I took on the heavy responsibility of complete machine sales. Faced with new challenges, I was fearless and devoted myself wholeheartedly to contributing to the company's complete machine sales performance.

Looking back on the past years, I deeply understand the true meaning of "one group of people, a lifetime, doing one thing well." Day and night at Heli, I have always been striving to realize my personal value and promote the company's development. In the future, I will continue to adhere to my original aspiration and forge ahead.

Gao Zhenzhi: Assistant General Manager, Head of Management Department, Shanghai Heli Forklift Co., Ltd.

（ Gao Zhenzhi said: The Heli spirit is A bright light, gathering the power of countless small lights, shining together on the road ahead )

In 1999, I joined the Heli family as a fresh graduate and started my career. Time flies, and in the blink of an eye, I have spent 25 years with Heli. In these 25 years, I have grown from a newcomer to an old employee of the company, personally participating in the company's development and witnessing its glorious journey.

Looking back on these 25 years, I feel incredibly proud and emotional. I am proud to be a member of the Heli family, growing and striving together with the company. I am moved by the passage of time, and also by the challenges and rewards I have experienced during this time. From my first year rotating through the workshop and finance department, the meticulous guidance of my mentors is still vivid in my memory. There, I learned the collaborative spirit of "every process serving the next." In my second year, I transferred to Shanghai Heli, where I learned from my leaders the motto of "There is nothing that cannot be done, only people who cannot do it," and the professional creed of "Do the right thing first, then do the thing right" in dealing with customers.

In these 25 years, in addition to these principles guiding me and keeping me passionate, the most important thing is the Heli spirit that has always been around me, inspiring me to remain committed to Heli. In my understanding, the Heli spirit is a bright light, gathering the power of countless small lights, shining together on the road ahead. It is not only a spirit of teamwork, but also a force of mutual understanding, mutual support, and common growth. It has taught me that everyone has their own strengths and weaknesses, but as long as we respect and trust each other, we can create a better future together. It is with this power that we, a group of people, have been persistently doing one thing well for a lifetime, no longer lonely in the face of difficulties, and braver in the face of challenges.

Wang Rongsheng: Manager, Electric Sales Department, Shanghai Heli Forklift Co., Ltd.

（ Wang Rongsheng said: The Heli spirit is Dedicated to one's post, bravely shouldering responsibilities, working together in unity, and pursuing pragmatic innovation )

I joined Heli over 20 years ago, starting in the technical department before moving to the Shanghai Heli marketing team four years later. Throughout my journey, I've deeply understood Heli's spirit of 'one team, one lifetime, doing one thing well.' In over two decades of marketing, I've witnessed the marketing team's determination to 'fight for every order and win every fight,' and the service team's 'speed, professionalism, quality, and efficiency'.

I believe Heli's spirit is embodied in 'dedication to one's post, bravely shouldering responsibilities, teamwork, and pragmatic innovation'. My work, besides sales, includes market research, competitor product analysis, providing market direction for product development, suggesting electric sales policies, guiding Shanghai Heli sales managers to find accurate product positioning, controlling product sales direction, ensuring sales growth of electric product series, and improving Shanghai Heli's market share.

As the saying goes, 'you reap what you sow.' There are no shortcuts in marketing; only by dedicating oneself to one's post, bravely overcoming difficulties, understanding competitors well, continuously learning, and constantly innovating sales methods, can one move customers with quality service and products and enhance customer loyalty. As a marketing professional, I will continue to uphold the Heli spirit, remain true to my original aspirations, dedicate myself to my post, dare to take responsibility, and strive to achieve the vision of 'becoming a top five global player and a century-old Heli'.

Wu Yue: Manager, Suzhou Branch, Shanghai Heli Forklift Co., Ltd.

（ Wu Yue said: The Heli spirit is Teamwork, perseverance, and courage to innovate )

I joined Heli in 2012 as a sales manager at the Suzhou branch. Back then, I was a complete novice. But I gradually learned product knowledge, gained a deep understanding of the market, and carefully understood customer needs. With the help of my mentors and colleagues, I gradually grew and eventually became a qualified sales manager with annual sales exceeding 200 units.

In 2014, I was appointed regional manager of the Wujiang branch. My work focus shifted from pure sales to management. From a business expert to a leader who bridges the gap between upper and lower management, leads the team to improve overall performance, and handles various affairs, after two years of hard work, the Wujiang branch grew from a team with annual sales of 200 units and parts repair invoicing of 2 million to an excellent team with annual sales of 800 units and parts repair invoicing of 10 million.

In 2017, I became the regional manager of the Suzhou branch. The Suzhou branch is the largest branch of Shanghai Heli with the most employees and the most important tasks. I always feel a great sense of responsibility and a long road ahead. In 2016, the Suzhou branch's unit task was 700 units, and the repair invoicing task was 10 million. In 2022, during the most severe period of the epidemic, most people were in home isolation, and difficulties were numerous. However, I led all employees of the Suzhou branch to go to the market while ensuring their own safety, wholeheartedly serving customers, and finally led the team to complete the task of selling 2000 units and repairing 20 million parts, enabling the Suzhou branch to win the annual first place.

In my more than ten years at Heli, I have deeply understood the Heli spirit of 'one team, one lifetime, doing one thing well'. This spirit means teamwork, perseverance, and the courage to innovate. In the days to come, I will continue to devote my time and energy to market development and team building, continue to work hard, continuously accumulate experience, and contribute to the grand vision of 'a century-old Heli, among the world's top five'!

Chen Shaoming: Manager, Nantong Branch, Shanghai Heli Forklift Co., Ltd.

（ Chen Shaoming said: The Heli spirit is Strengthen internal quality, enhance external image, unite as one, and strive for progress )   

I joined the Heli family in 2003. 'Meticulous work produces high-quality products' reflects Heli's unwavering commitment to product quality. Heli is a responsible and excellent enterprise, an enterprise worth dedicating my life to. Along the way, with the care and training of company leaders and Heli's senior colleagues, my business capabilities and management skills have greatly improved. My understanding of the Heli spirit is: strengthen internal quality, enhance external image, unite as one, and strive for progress. We serve every customer with enthusiasm, never forgetting our original aspirations and forging ahead!

'One team, one lifetime, doing one thing well.' As a member of Heli, I love every Heli product. I want to convey this heartfelt love to every customer, guided by Heli's core values, to promote more new high-end Heli products to customers and contribute my part to Heli's high-quality development.

Zhang Liang: Manager, Zhangjiagang Branch, Shanghai Heli Forklift Co., Ltd.

（ Zhang Liang said: The Heli spirit is Overcoming difficulties, bravely pioneering, and striving for progress )    

At Heli, there is a love called inheritance, and a happiness called struggle. Heli's strength lies in its quality, and in the hearts of Heli people, Heli's reputation is paramount. As a Heli employee who has worked in sales for 15 years, I have gone from a fresh graduate intern to a qualified sales manager and then to a branch manager. During this process, I have encountered many difficulties and setbacks, but I have also received more encouragement and help. The 16-character slogan of 'strengthen internal quality, enhance external image, unite as one, and strive for progress' has also guided my efforts at every stage. I have always inherited Heli's original intention of repaying society with high-quality products, always adhering to a market-oriented approach and customer-centric philosophy, conveying to customers through Heli products the determination of Heli people to be enthusiastic, focused, meticulous, and to be at the forefront of the industry, and demonstrating to customers with meticulous pre-sales, in-sales, and after-sales service the perseverance of our Heli team in doing one thing well for a lifetime 。 Since becoming the manager of the Zhangjiagang branch, I have always targeted leading enterprises in Zhangjiagang's steel industry, port transportation, foreign trade, and light textile industries. Starting from the needs of enterprises, I quickly respond to customers' personalized needs with the most suitable products, and convey the concept of continuous tracking and one-stop service to every customer. During this period, the market share of Heli Forklift has steadily improved. In the future, I will continue to lead all personnel in Zhangjiagang to overcome difficulties, bravely pioneer, and strive for progress, ensuring the completion of the company's annual targets, and striving for the grand blueprint of the company's diversified and leapfrog development.