Editor's Note: To thoroughly study and implement the spirit of the Third Plenary Session of the 20th Central Committee of the Communist Party of China, in accordance with the decisions and deployments of the Group's 2024 mid-year economic operation analysis meeting, and earnestly implement the call of Yang Anguo, Party Secretary, Chairman, and General Manager of the Group Company, to "look outward to the world, upward to find benchmarks, inward to make up for shortcomings, and make every effort to fight for the annual goals," the joint domestic and international sales teams will carry forward the spirit of responsibility of "development with me, struggle regardless of self, pursuit without self," empowering market development with practical actions and achievements, making every effort to sprint towards the annual goals, and offering a tribute to the 75th anniversary of the founding of the People's Republic of China. The "Heli Online" series of reports, "Party Building Leads the Way, Heli Builds Annual Victory," is specially launched. Relevant units and departments are welcome to actively contribute articles to witness and record the vivid scenes of Heli employees striving towards the grand goal of becoming a world-class enterprise.

To accelerate Heli's internationalization process, strengthen communication and exchanges between domestic and international distributors, and empower the high-quality development of international business, from December 4th to 8th, a group of 9 outstanding Thai distributors arrived in Shanghai. They conducted research and visits to Shanghai Heli Company and Yong Heli Leasing Company, and had in-depth discussions and exchanges with the Intelligent Institute on overseas FICS systems and intelligent logistics. More than 20 people participated in this event, including Xin Xuesuo, Vice Chairman of Shanghai Heli; Xi Qingfu, Vice General Manager of Yong Heli Leasing; Li Mingjun, Vice General Manager of the Import and Export Company; and other business personnel.

During the visit and research at Shanghai Heli headquarters, Xin Xuesuo stated that Shanghai Heli, as an important window of Heli's domestic marketing system, will actively contribute to the high-quality development of Heli in overseas markets. He emphasized that corporate culture building and brand building are key guarantees for the company's sustainable high-quality development. Shanghai Heli has built a positive and upward team through team-building activities and military training, shaping, empowering, and achieving the brand through team strength, demonstrating the uniqueness and values of the Heli brand.

During the visit and research at Yong Heli Leasing, Xi Qingfu introduced the operating scale, model, and risk control strategies of Yong Heli Leasing to the Thai distributors, and illustrated the regional differences between domestic and international leasing businesses and the impact of global economic uncertainty on leasing businesses through practical cases. He emphasized that Heli, as a state-owned enterprise, is a trustworthy long-term partner and wished the distributors prosperous development. The Thai distributors stated that the development stages of Thailand and China are different, and competition in the Thai market has become increasingly fierce in recent years. Faced with a large number of Chinese forklift brands and practitioners, they will further accelerate market layout and adjust market strategies to cope with future changes.

During the visit to the Shanghai Heli Huqiao maintenance service site, the Thai distributors expressed their sincere admiration for the remarkable achievements made by Shanghai Heli in the after-sales market. Li Mingjun pointed out that as an important economic center in China, Shanghai, in the process of a large number of factories relocating, Shanghai Heli has risen to the challenge, been brave in exploration, and constantly innovated, achieving high-quality development through deep cultivation of the after-sales market. He emphasized that this visit by Thai customers is to raise the benchmark for higher-quality development for Thai customers through communication and exchange. He hopes that both sides will have more opportunities to communicate with each other, work together internally and externally, and jointly achieve the corporate vision of "Top Five in the World, Heli for a Century".

Subsequently, the Thai distributors and Xu Jinbao, director of the Intelligent Institute, exchanged views on FICS and intelligent logistics. Experts from the research institute gave a detailed introduction to the new version of the FICS system and analyzed and compared the current status of FICS in China. Xu Jinbao pointed out that Heli FICS is independently developed by the Heli team and has many advantages over other brands. The new version of the FICS system not only meets domestic needs but also focuses on developing overseas versions, setting localized language settings for key countries and regions, optimizing the interface and operation, and creating more value for customers.

Since the cooperation began in 2018, the Thai distributors have kept pace with Heli's international development strategy, working hand in hand with the company. Relying on the well-established local network and high-quality services, and with Heli's serialized products, quick response speed, and high-quality services, they have rapidly grown into a leading super-agent in the Thai market. At the same time, the Thai distributors actively promote the Heli brand, continuously introducing Heli products to local industry leaders and large customers, making important contributions to the localized construction of the Heli brand and creating a good brand reputation.

In the future, the Heli Asia team will continue to uphold the belief of "one group of people, a lifetime, doing one thing well," with the courage to forge ahead, the determination to overcome difficulties, and the drive to seize the day, continuing to cultivate the Asian regional market and key industries, striving to enhance the regional market influence and competitiveness of the Heli brand, and making positive contributions to achieving Heli's high-quality leapfrog development!

Visit to Shanghai Heli Company

Visit to Yong Heli Leasing Company

Factory Visit

Group Photo