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Setting Sail for the Future - Grand Opening Ceremony of the 2024 HeLi European Headquarters and European R&D Center!

Published time:

2024-09-07

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Joint effort

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Abstract

On September 6th, the grand opening ceremony of Heli's European headquarters and European R&D center was successfully held! To map out the global development blueprint of Heli, Yang Anguo, Secretary of the Party Committee, Chairman and General Manager of Anhui Forklift Group, led a team to Frankfurt, Germany to attend the opening ceremony of Heli's European headquarters and European R&D center. Nearly 300 people, including officials from the Chinese Consulate General in Frankfurt, local government officials from Hesse, Germany, the Anhui Chamber of Commerce in Germany, the China Chamber of Commerce in the Netherlands, senior executives from industry chain cooperation enterprises, European regional agents, and Heli's European headquarters and European R&D center, gathered at Heli's European headquarters to witness this glorious moment and jointly envision the infinite possibilities of the new era of industrial vehicles.

   On September 6th, the opening ceremony of Heli's European headquarters and European R&D center was successfully held! To map out the global development blueprint of Heli, Yang Anguo, Party Secretary, Chairman, and General Manager of Anhui Forklift Group, led a team to Frankfurt, Germany to participate. Opening Ceremony of Heli's European Headquarters and European R&D Center Nearly 300 people, including officials from the Chinese Consulate General in Frankfurt, local government officials from Hesse, Germany, the Anhui Chamber of Commerce in Germany, the China Chamber of Commerce in the Netherlands, senior executives from industry chain cooperation enterprises, European regional agents, and Heli's European headquarters and European R&D center, gathered at Heli's European headquarters to witness this glorious moment and jointly envision the infinite possibilities of the new era of industrial vehicles.

   With the combined strength of many, nothing is unconquerable. Yang Anguo delivered the opening speech, representing Anhui Forklift Group in extending a warm welcome to the distinguished guests from afar and expressing sincere greetings to Heli's people working on the front lines of the global market. Since its inception in 1958, Heli has always focused on its main responsibilities and businesses, firmly adhering to the strategic goal of becoming a world-class industrial vehicle and intelligent logistics system integrator, striving towards becoming a world-class enterprise with excellent products, excellent brands, leading innovation, and modern governance, growing into China's number one , sales volume global number two , world's seventh in revenue industrial vehicle national brand, accelerating its advancement towards the high-end of the global industrial chain and value chain with full speed. Today, Heli has officially launched European Heli, French Heli, American Heli, South American Heli, Oceania Heli, Middle East Heli, and Southeast Asian Heli, among 8 overseas companies and 1 overseas R&D center , Products are sold to more than 180 countries and regions , Heli products have the highest market share in 30+ countries and regions globally , covering more than 95% of the countries and regions along the Belt and Road Initiative Heli's golden signboard is shining brighter and brighter. This vividly interprets the unwavering belief of generations of Heli people in achieving success through collective efforts and hard work.

Broad vision, meticulous selection, accumulation, and sudden emergence. At the opening ceremony, distinguished guests including the Vice County Mayor of Wetterau County, Germany, the President of the local IHK Chamber of Commerce, the Mayor of Friedberg, the Deputy Consul General of the Chinese Consulate General in Frankfurt, the President of Kessler Transmission, and the Vice President of ZF Transmission delivered speeches for Heli, wishing Heli's internationalization endeavors continued success. Heli will continue to work hand in hand with partners from all walks of life, firmly pursuing sustainable development, focusing deeply on global market demand, using technological innovation to create a new engine for industrial upgrading , creating infinite possibilities with the power of the ecosystem accelerating the promotion of high-value-added "Made in China" to the world, injecting new impetus into the overseas expansion of Chinese industrial vehicle brands, and striving to polish the "China business card" on the world stage of industrial vehicles 。 With the joint witness of the attendees, Heli's European headquarters and European R&D center officially opened!

Like-minded individuals working together to create the future. On the afternoon of the opening ceremony, the Heli European Agent Conference was also grandly held. Agents from about 40 countries, including Germany, France, the United Kingdom, Italy, Poland, the Netherlands, Spain, and Bulgaria, gathered in Frankfurt to explore the development prospects of the Heli European market. At the meeting, Zhou Jun, General Manager of Anhui Heli Co., Ltd., shared a keynote report titled "Riding the Waves and Sailing Forward," which detailed Heli's strategic goals of focusing on the construction of a world-class brand and striving to become a world-class enterprise, comprehensively demonstrating the multi-faceted internationalization strategy that promotes brands, technology, products, and culture, and accelerating the promotion of "One China headquarters + N overseas centers + X global teams" global layout. The European agent conference also included special reports on technological development, the European market, the after-sales market platform, and parts services, committed to creating a value-sharing chain with agents and striving to build an integrated overseas business operation system achieving a community of shared destiny with global agents in a two-way rush, and jointly illuminating the brilliant starry sky of Heli's international development.

Riding the waves and sailing forward. In the 66 years since its establishment, Heli has transformed from a pioneer in "going global" to an explorer in "going global" to a leader in "going global" with Heli solutions 、 Heli wisdom and Heli strength , creating an exemplary model for the overseas expansion of Chinese industrial vehicle brands becoming a resounding "Chinese force" in the world's industrial vehicle industry. Today, Heli always adheres to specialized development with innovation and brand power consolidating its core competitive advantages, continuously stimulating new vitality in the international market competition, following the path of "going out" with high-quality products, fully integrating into "going in," and "going up" with global operations, allowing more people to become Heli's "good product recommenders," "brand ambassadors," and "business partners," continuing to expand its overseas "circle of friends," using high-quality products and services to showcase the strength and warmth of Chinese brands to the world, actively integrating into the new era and the wider world, and writing the "Chinese story" of the overseas journey of Chinese national industrial brands.

Autumn light in order, dreams as horses, striving to set sail and embark on a new journey. As a witness, participant, and pioneer in the overseas expansion of Chinese industrial vehicle enterprises, Heli keeps in mind the "major national issues," is committed to "major national projects," continuously improves the "technological content" of high-quality development, releases the "innovative increment" of sustainable development, and promotes the internationalization of industrial chains, capital chains, talent chains, and innovation chains. Using innovative development and value creation to go global, contributing to the upgrading of the global industrial vehicle industry, continuously improving the international competitiveness of Chinese industrial vehicle enterprises, and making every effort to achieve the upgraded goal of "Anhui Heli" to "China Heli" and then to "World Heli," moving forward!

 

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