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Joint efforts to lead the future - grand launch and delivery ceremony of Heli's lithium battery forklift for the beverage industry!
Published time：
2024-08-29
Author：
Joint effort
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Abstract
To expand into new overseas markets and develop distinctive product and technological competitiveness, on August 7, the launch and delivery ceremony of Heli Middle East's "lithium-ion forklift for the beverage industry" was held grandly in the industrial park. Yang Anguo, Party Secretary, Chairman, and General Manager of Anhui Forklift Group; Zhou Jun, Member of the Party Committee of Anhui Forklift Group and Deputy Secretary of the Party Committee and General Manager of Anhui Heli Co., Ltd.; Anhui Heli Co., Ltd. Bi Sheng, Deputy Chief Engineer and Chairman of Heli Middle East, and other company leaders attended the event.
As a leading enterprise in China's industrial vehicle industry and a well-known global industrial vehicle brand, Heli firmly uses technological innovation as its driving force for development, deeply focusing on the needs of global segmented markets, continuously developing精品力作 for the global market, creating value for global customers with innovative logistics solutions, and leading high-quality innovative development in the industry. At the ceremony, Yang Anguo and strategic partners jointly unveiled the new product for the beverage industry's special product launch conference, jointly witnessing another significant achievement of Heli's commitment to global industrial development trends, and handing over the "golden key" representing the first batch of orders from leading beverage customers in the African market to partners, fully demonstrating Heli's global vision and unwavering commitment to optimizing the enterprise, expanding the market, and strengthening the brand endeavor and its confidence and determination to become a world-class enterprise with global influence and competitiveness.
At the ceremony, Zhou Jun extended a sincere welcome and gratitude to the Kenyan partners who had come from afar, and delivered an important speech. He stated that Heli has always adhered to specialized development, using innovation and brand strength to consolidate its core competitive advantages, continuously accelerating its international layout, integrating into the global market with "dual circulation" and "going out" and writing a new chapter in Heli's story in its journey to build a world-class enterprise. He emphasized that Heli is committed to providing global users with a full-value chain, all-scenario one-stop material handling solution The grand launch of the lithium-ion forklift for the beverage industry is another vivid example of Heli's focus on the needs of segmented market segments and its promotion of industry innovation, and it is believed that it will surely create greater value for the global beverage industry and inject more powerful momentum into Heli's globalization strategy.
Guan Lei, General Manager of Heli Middle East, gave a key introduction to the TAURUS company and project order situation to the attendees. In his speech, he pointed out that TAURUS, as a long-term important partner of Heli, has grown and achieved success together with Heli for 14 years and currently, under the joint efforts of both sides, the HELI brand has become a well-known brand in the Kenyan market He emphasized that this cooperation with the agent, jointly winning an order of 25 units worth nearly one million US dollars successfully opened up the East African and South African leading beverage industry markets for the HELI brand. In the future, we will continue to deepen cooperation between the two sides, continuously improve products and services, and jointly create a more brilliant future.
Shakir, Market Director of TAURUS, delivered a speech on his understanding and recognition of Heli, his company's development strategy, and his expectations for future cooperation. "Long-term cooperation with Heli is the key to our success." Mr. Shakir said that TAURUS is currently a leading complete machine supplier in Kenya, and the rich, comprehensive, and innovative products provided by Heli give them the confidence and strength to become the market leader He emphasized that this order from the leading beverage industry is just the beginning, and in the future, the cooperation will be strengthened to create a new chapter of cooperation.
At the event site, 39 lithium-ion forklifts for the beverage industry were neatly arranged, waiting to head to the East African and South African markets in the most energetic posture, adding new impetus to the global market. This batch of ordered products were specially developed to meet the material handling needs of the world's largest beverage company, effectively solving the pain points of heavy-duty and fast-paced logistics handling in this industry, and bringing green, efficient, and safe solutions to industry users. At the ceremony, Xiong Rui, sales manager of Heli Middle East, gave a product introduction.
From Chinese products to the world market, from Chinese brands to the world stage. In the future, Heli will continue to adhere to innovation-driven development, continuously break through key core technologies, and strive to create a Chinese benchmark and world-class quality in the industrial vehicle industry. It will also take a global perspective, actively implement the "Belt and Road" initiative, and deeply implement its international development strategy, integrating into the global industrial chain at a higher level, wider range, and larger scale, using full-series, full-life cycle, and full-value chain solutions as a lever, "combining innovative strength" and "combining agency strength" to jointly illuminate the brilliant starry sky of the international development river, and work together to build a world-class industrial enterprise with global influence and competitiveness.
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