A Thousand Sails Converge, Setting Sail for the Distant Future; Embrace Change, Seek Innovation, Act with Determination, and Achieve Greatness

With auspicious snow falling, a beautiful picture unfolds across the land. To foster innovative marketing thinking, strengthen the marketing team, and enhance marketing capabilities in building a new journey of Chinese-style modernization, and to comprehensively promote the high-quality development of collaborative marketing, the Heli 2023 Annual Domestic Marketing Conference grandly opened in Hefei on the morning of December 18.

This conference “A Thousand Sails Converge, Setting Sail for the Distant Future; Embrace Change, Seek Innovation, Act with Determination, and Achieve Greatness” was themed, bringing together nearly 500 management personnel and frontline marketing personnel from provincial-level marketing companies across the country to participate in this grand event. Yang Anguo, Party Secretary, Chairman, and General Manager of Anhui Forklift Group; external directors Cheng Baoyin and Zhu Qilin; and group company leaders Bao Shiman and Zhou Jun attended the opening ceremony.

Yang Anguo delivered an opening speech, extending a warm welcome to the Heli domestic marketing personnel who had traveled from afar, and expressing sincere greetings to all Heli people who have long been working hard on the marketing front line. Yang Anguo stated, This year marks the opening year of the comprehensive implementation of the spirit of the 20th National Congress of the Communist Party of China, a crucial year for the implementation of the "14th Five-Year" strategic plan, and the 65th anniversary of the establishment of the group company. Many veterans fighting on the marketing front line have been sticking to their posts for decades, truly interpreting the profound connotation of the Heli people's "one group of people, a lifetime, one thing". The company is holding this domestic marketing conference, inviting domestic marketing personnel to "come home," to express our gratitude and condolences to the domestic marketing personnel face-to-face.

In a fiercely competitive environment, only the best survive; during times of rise, stagnation means regression. Yang Anguo pointed out that since the beginning of this year, the company's main operating indicators have reached new historical highs, and the domestic marketing system has also paid diligent efforts, achieving fruitful results. Over the past year, the domestic marketing system has actively improved its sales and service capabilities in the new business environment, comprehensively launched marketing competitions such as "First Battle is the Decisive Battle, Winning the Opening Red" and "Hundred-Day Offensive, Achieving New Merits," effectively strengthened the construction of the domestic marketing system, and strived to improve customer satisfaction throughout the entire life cycle. Giving full play to brand advantages, keenly perceiving market changes in the new situation, seizing new opportunities, providing market-oriented intelligent and green solutions, and high value-added electric and intelligent products continue to maintain rapid growth. Actively planning marketing system reforms, innovating marketing control models, and promoting the marketing system to keep pace with market trends. Innovatively exploring sales growth, after-sales revenue generation, and new track models, achieving consistency in the management of domestic marketing companies, further enhancing the strategic execution and risk control capabilities of regional markets, further expanding the influence and market share of the Heli brand, and achieving healthy and sustainable development of the domestic marketing system.

Sharpen your weapons and build new achievements, prepare for battle and embark on the journey. Today's Heli is using innovation to mark the height of the future, using development to raise the sails of progress, and using quality to interpret the brand's attitude, striving towards "optimizing the enterprise," "expanding the market," and "strengthening the brand." Yang Anguo emphasized that he hopes that all employees of the domestic marketing system will use benchmarking world-class enterprise value creation and the deepening and improvement of state-owned enterprise reforms as a lever to pass on the "baton" of development, overcome difficulties with a vigorous and enterprising spirit, and continue to inherit “Dare to be the first, dare to forge ahead” the spirit of marketing personnel, with more firm confidence, more solid style, and more effective measures, to seek practical matters, adopt practical measures, and solve problems for the development of the domestic marketing cause, striving to break through and be reborn in the new year, and bravely write a new chapter in the high-quality development of Heli marketing.

Culture as the soul, strategy as the guide. At the meeting, Zhou Jun, member of the Party Committee of Anhui Forklift Group, deputy secretary of the Party Committee of Anhui Heli Co., Ltd., and general manager, delivered a speech on Heli's strategy and corporate culture entitled "With Faith in Your Heart, Mountains Can Be Overcome," from “The world looks to China for forklifts, China looks to Heli for forklifts; forging a strong foundation through unity and soul-building, achieving Heli through hard work and determination; strategic guidance sets the direction, building a first-class strong Heli; a journey of tens of thousands of miles with a strong wind, walking together towards a new Heli” and other four aspects, summarizing and reviewing Heli's development journey over the past 65 years, taking the revitalization of China's forklift industry, promoting the sustained and healthy development of the industry, and leading industrial innovation and transformation as its responsibility, growing from a local state-owned enterprise into a Chinese leader in the global industrial vehicle industry; and detailed explanation of the complete planning system of Heli's "overall strategy-sub-strategy-functional strategy" in the "14th Five-Year Plan."

He pointed out that Heli has been ranked first in the domestic industry for 32 years, which is inseparable from the highly loyal and efficient marketing team. The domestic marketing system is an important force for Heli to implement high-quality development and is Heli's most valuable competitiveness. Facing the future, the domestic marketing system must maintain “Calm amidst the turbulent clouds” strategic determination, and cultivate regional markets through meticulous work; continuously strengthen “United efforts towards the future” belief and faith, ensuring market competitiveness with absolute execution; further inspiring “Time and tide wait for no man, who else but us” the spirit of going into battle, being able to be deployed, charge forward, and win.

Heli wins advantages through technology, and will also win the future through technology. Bi Sheng, deputy chief engineer of Anhui Heli Co., Ltd., comprehensively introduced the technological development path of the Heli brand to the guests attending the meeting from aspects such as integrated innovation capabilities, research and development achievements, and technological research directions.

He pointed out that Heli, relying on the national-level enterprise technology center and the national-level industrial design center, continues to uphold “People-oriented, repaying society with high-quality products” core values, deepening the promotion of the "four modernizations" (low-carbonization, electrification, intelligence, and networking) of products and industrial layout Research and development and manufacturing must closely cooperate with market demand to provide global users with better products.

To further improve the professional skills of all employees and consolidate and enhance the practical capabilities of each sales elite, the conference held themed lectures on internal combustion engines, warehousing products, electric products, heavy-duty products, and AGV products, detailing how Heli firmly grasped technological innovation as the "key variable" and "greatest increment," promoting product upgrades and series iterations, To contribute more "HeLi solutions" to the development of the global industrial vehicle industry At this conference, HeLi grandly launched lithium-ion forklifts, hydrogen energy forklifts, and other 14 product display areas ，展出 Nearly 110精品新品 Fully demonstrating HeLi's intelligent manufacturing strength.

At the same time, a domestic marketing theme forum will be held, combining CRM, credit control, and other aspects to conduct in-depth dialogues, exchange ideas, and in-depth discussions on domestic marketing trends, opportunities, and challenges. This will further promote the refinement and implementation of domestic marketing work, strengthen core competitiveness, find breakthroughs in marketing, and help marketing achieve innovative development.

Time changes, but the figures of those who strive for progress remain unchanged. This conference is of great significance in promoting in-depth exchanges and cooperation among provincial marketing companies, enabling the domestic marketing system to better serve high-quality development, and promoting the construction of a new development pattern. At the same time, the convening of the conference has also pointed out the direction and clarified the thinking for the specific work of domestic marketing next year, contributing to the high-quality development of the domestic marketing system and HeLi's efforts to build a world-class enterprise.