To gain a comprehensive and in-depth understanding of regional market sales and competitive dynamics, and to listen to the real ideas of branch offices, and to comprehensively promote the sales of complete machines and related after-market businesses, from June 6th to 7th, Deng Li, Deputy Secretary of the Party Committee and Director of the Company, conducted field research at Shanghai Heli Suzhou Huqiao Company and Jiangsu Heli Nanjing Company.

During the investigation, Deng Li conducted on-site inspections of the complete machine showrooms, parts centers, repair workshops, staff canteens, and dormitories of Suzhou Huqiao Company and Nanjing Company. He also learned in detail about the development of after-market businesses such as financing leasing, equipment leasing, maintenance and overhaul, and genuine parts, and inquired about and cared for the employees' living conditions and logistical support.

At the Shanghai Heli symposium, Xin Xuesuo reported on the Party building work, management innovation, and talent cultivation of Shanghai Heli from January to May. Zhao Yongjiu reported on the sales performance, current market situation, after-sales service, and accounts receivable from January to May. Deng Li affirmed the achievements made by Shanghai Heli from January to May 2023 and emphasized the following requirements for the next steps: First, deepen the study and implementation of Xi Jinping Thought on Socialism with Chinese Characteristics for a New Era, adhere to using the Party's innovative theory to strengthen the Party's soul, and promote the deep integration of Party building and business operations. Second, resolutely implement the decisions and deployments of the Group and the Company, further unify thinking, build consensus, seize opportunities, and make every effort to achieve breakthroughs. Adhere to market orientation and value orientation, and strive to push Shanghai Heli's regional market share to a new level. Third, enhance crisis awareness, focus on serving the market, judge the market situation, optimize marketing measures, ensure that policies are implemented in detail, and further enhance the effectiveness of after-sales service, enhance the company's "blood-making" function, and achieve high-quality development of the company. Fourth, strengthen law-abiding and compliant operations, do a good job in risk prevention and control, and pay attention to the cultivation and reserve of talent teams, improve personnel's comprehensive quality, and optimize internal organizational growth channels.

At the Nanjing Company symposium, Cai Zhijie and Li Xiangyang of Nanjing Company respectively reported on the Party building work, business management, and the completion of sales and after-market business indicators from January to May of Jiangsu Heli and Nanjing Company. Some regional managers spoke on the market demand, competitive situation, and main countermeasures in their respective regions. Deng Li carefully listened to the reports and speeches of the participants, fully affirmed the achievements made in various aspects of Jiangsu Heli in recent years; conducted in-depth exchanges with the participants on how to actively respond to the current severe market situation and ensure the smooth progress of various businesses; provided detailed answers and patient guidance on the prominent problems and difficulties raised by everyone; and put forward the following requirements for the next steps of Jiangsu Heli: First, strengthen Party building leadership, through the deep integration of Party building and business operations, inject continuous vitality into the new era marketing work, and promote high-quality development with high-quality Party building. Second, innovate marketing ideas, effectively improve the sales ratio of Class I-II and high-end internal combustion engines, ensure the profit growth points of complete machines, and continuously improve the competitiveness and brand influence of Heli products. Third, achieve the comprehensive and coordinated development of after-market businesses, continuously expand the connotation and extension of businesses, develop and strengthen various business sectors, improve profitability, and ensure the long-term healthy development of the enterprise. Fourth, attach great importance to talent cultivation, especially strengthen the construction of sales and service teams, establish and improve talent training mechanisms and promotion channels, and provide basic guarantees for the healthy development of the enterprise. Fifth, fully implement various management systems and control requirements of the Group headquarters, do a good job in rectifying the problems pointed out by inspections and audits, and integrate the bottom-line thinking into all aspects and the entire process of marketing work.

At the meeting, Deng Li conducted thorough discussions and exchanges with the leaders of Shanghai Heli and Jiangsu Heli on issues such as the optimization and upgrading of Heli's after-market business and the construction of off-site parts warehouses. He hoped that all personnel would maintain confidence, strengthen execution, work together, and seek innovation to achieve the comprehensive and sustainable development of the company's operation and management, complete machine sales, and after-market business.

Shanghai Heli and Jiangsu Heli stated that they would live up to the expectations of the Group and the Company's leaders, actively respond to the severe and complex market situation, set goals and tasks, maintain confidence in development, overcome difficulties, and forge ahead, unswervingly strengthen the regional market, comprehensively improve internal operational management levels and external market competitiveness, ensure the successful completion of various tasks and indicators, and achieve long-term stable and high-quality development of the regional market.

On-site investigation at Suzhou Huqiao Company

On-site investigation at Nanjing Branch

Regional marketing symposium at Nanjing Branch